The definitive intelligence report on Africa's $4.68B OTT market. 506+ pages. 34 markets. From mobile money to content production.
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iROKOtv burned $100M before pivoting. Netflix spent $190M on African content with limited returns. Showmax absorbed $307M in restructuring. Africa punishes platforms that ignore payment and distribution realities.
Sub-Saharan Africa has 3.92% card penetration. M-Pesa processes $30B+ annually. Carrier billing achieves 3–5x conversion vs card-only. Any strategy without mobile money is dead on arrival.
1.1% SVOD penetration. 15.1M subscribers across 34 markets. The headroom is staggering — but the path to scale runs through payment infrastructure, not content alone.
Africa's gambling market is $17.63B — nearly 4x the OTT market. Sports betting alone is $3.08B. The attention economy is real, and streaming competes for every mobile minute.
"Unmatched depth of analysis on Africa's OTT landscape. The payment architecture chapter alone is worth the entire report."
— Industry Analyst, Emerging Markets"The IC Hostile Pack gave us exactly what we needed to pressure-test our Africa thesis. Every claim sourced, every estimate methodology-disclosed."
— Investment Committee, Growth Equity Fund"Finally, a report that treats Africa's streaming market with the analytical rigor it deserves. The graveyard analysis alone saves months of due diligence."
— Strategy Director, Media ConglomerateBuilt with data from
"Africa's streaming market isn't small because consumers don't want content. It's small because the infrastructure to pay for it barely exists. Fix the payment layer, and the market unlocks overnight."
IC-hostile claims, kill shots, unit economics stress tests, deal activity map
Carrier billing benchmarks, ARPU modeling, bundling strategy, mobile money integration
Nollywood economics, content pipeline, co-production frameworks, regional commissioning
34-market mapping, regulatory risk matrix, power map 2030, global benchmarks
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