Who publishes the Kuku TV micro-drama app, what it charges in India, and what Kuku Technologies filed for the year to March 2026
The Indian App Store and Google Play both list Kuku Technologies Limited as the seller, and the Google Play listing gives an address in a WeWork building in Marol, Mumbai. The copyright line of the App Store listing still carries the company's former name, Mebigo Labs Private Limited. The same company publishes the app in the US, under the name “Kuku TV: Short Drama & Stories”.
| Level | Entity | Source |
|---|---|---|
| App | Kuku TV, released on iOS in late 2024 | App Store |
| Publisher | Kuku Technologies Limited, Mumbai, formerly Mebigo Labs Private Limited | App Store, Google Play |
| Other apps of the publisher | Kuku FM (audio), StoRizz, Guru | MediaNama |
Kuku Technologies filed a confidential draft prospectus with SEBI, India's market regulator, in June 2026, and SEBI issued its observation letter on 11 September 2026 (Inc42). According to MediaNama, a company that files through the confidential route gets 18 months to launch its IPO. Inc42, citing unnamed sources, puts the offering at ₹2,500 to ₹3,500 crore and the valuation at about ₹15,000 crore, or $1.8B. Series-level coverage of the app lives on verticaldrama.tv.
In-app purchases listed on the Indian App Store, checked on 10 November 2026:
| Offer | Price | Listed as |
|---|---|---|
| Weekly | ₹99 · ₹149 | Weekly Subscription |
| Monthly | ₹199 | Monthly Subscription |
| Quarterly | ₹499 · ₹699 | Quarterly Premium, Free Trial Quarterly, Quarterly Subscription, Premium Subscription For 3 Months |
| Other | ₹499 | Kuku TV Premium, period not stated |
Sources: Indian App Store listing (10 November 2026); Google Play India for the ₹2 one-day trial. The App Store listing shows ten in-app purchases at most, so other plans may exist, and Google Play does not list its plans on the web page.
In June 2026 The Hollywood Reporter India wrote that Kuku TV was testing a ₹399 quarterly plan and an ₹899 annual plan, alongside a coin system. Neither price is among the offers listed on the App Store in November 2026, and no annual plan appears there.
Kuku Technologies does not publish a revenue line for Kuku TV. The figures below cover the whole company, which includes Kuku FM, Kuku TV and its smaller apps, and come from the standalone financial statements it filed with the Registrar of Companies, as reported by MediaNama and Inc42.
| Fiscal year (to 31 March) | Revenue from operations | Net result | Scope |
|---|---|---|---|
| FY25 | ₹241.6 Cr | −₹152.6 Cr | whole company |
| FY26 | ₹1,484.2 Cr | +₹182.7 Cr | whole company |
| FY26 breakdown | Amount |
|---|---|
| Subscriptions | ₹1,475.4 Cr |
| One-time purchases | ₹6.9 Cr |
| Advertising | ₹1.9 Cr |
| Revenue earned in India | ₹1,463.6 Cr |
| Revenue earned outside India | ₹20.5 Cr |
One crore is ten million rupees. ₹1,484.2 crore is ₹14.84 billion.
Subscriptions make up more than 99% of revenue, and nearly all of it comes from India. Marketing cost ₹1,105.1 crore in FY26, or 77.7% of total expenses of ₹1,421.8 crore. EBITDA was ₹82.9 crore. Kuku TV launched in late 2024, so FY25 already includes a few months of it. The growth from FY25 to FY26 coincides with the app's first full year, but the filings, as reported, do not split it between Kuku TV and Kuku FM.
| Measure | Value | Date | Source |
|---|---|---|---|
| Google Play installs | 100M+ (10 crore+) | November 2026 | Google Play |
| Google Play rating | 4.4 (1.2M reviews) | November 2026 | Google Play |
| App Store India rating | 4.2 (37,157 ratings) | November 2026 | App Store |
| App Store India chart | No. 71, Entertainment | 10 November 2026 | App Store |
| Subscribers, all Kuku apps | 10M+ | June 2026 | company, via MediaNama |
| Installs, all Kuku apps | 400M+ | June 2026 | company, via MediaNama |
| New shows released | 200 to 250 a month | June 2026 | Sachin Singh, head of Kuku TV, in THR India |
The Hollywood Reporter India attributes “10 million+ paid subscribers” to Kuku TV alone, while the company gives the same figure for all its apps. The table keeps the company's scope. Kuku TV's place among the other Indian apps is covered on Micro-Drama Apps in India.
Kuku Technologies Limited, a Mumbai company formerly called Mebigo Labs, which also runs the audio app Kuku FM. It received SEBI's observation letter for its planned stock market listing on 11 September 2026.
On the Indian App Store, ₹499 or ₹699 a quarter, ₹199 a month, or ₹99 or ₹149 a week (prices checked on 10 November 2026). Google Play advertises a one-day trial for ₹2.
The figure for Kuku TV alone is not published. Kuku Technologies, which owns Kuku TV and Kuku FM, reported ₹1,484.2 crore of revenue in the year to March 2026, up from ₹241.6 crore, with more than 99% from subscriptions.
The app's own result is not published. The company as a whole made a net profit of ₹182.7 crore in FY26, after a loss of ₹152.6 crore in FY25.
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