Who publishes the app, what it charges in the US, and what third-party trackers have measured since 2024
The US App Store lists Changdu (HK) Technology Limited as the seller. Google Play shows MoboReader Technology USA Co Ltd as the developer and gives, under “About the developer”, Changdu Technology (USA) Co Ltd with an address in North Bellmore, New York.
| Level | Entity | Source |
|---|---|---|
| App | MoboReels, released on iOS on 12 July 2023 | App Store |
| App Store seller | Changdu (HK) Technology Limited | App Store |
| Google Play developer | MoboReader Technology USA Co Ltd; Changdu Technology (USA) Co Ltd | Google Play |
| Group listing MoboReels as a product | Fuzhou Changdu Information Technology (福州畅读信息科技), founded in March 2014, Fuzhou | 51changdu.com; legal link to the seller not shown |
The group's website lists its reading apps (MoboReader, ManoBook, BestNovel) and its short-drama apps, MoboReels and MiniDrama, and dates the start of its short-drama business to 2023. DataEye counts five short-drama apps in the group outside China and calls MoboReels its core brand, aimed at the United States, Europe, Japan and Korea (36Kr, July 2026). The shareholding between the Hong Kong seller and the Fuzhou company is not stated on any page read; the link rests on the shared name, the moboreader.com support address and the group's product list.
In-app purchases listed on the US App Store, checked on 10 November 2026:
| Offer | Price | Type |
|---|---|---|
| Weekly VIP | $29.99 | membership, weekly |
| Monthly VIP | $49.99 | membership, monthly |
| Coins Pack | $9.99 · $14.99 · $19.99 · $29.99 · $49.99 | coin pack |
| Check-in Rewards Pack | $14.99 · $19.99 · $28.99 | pack |
Sources: US App Store listing (10 November 2026). The listing shows ten in-app purchases at most, so other offers may exist. Google Play does not list its prices on the web page.
The App Store listing says the app is free and contains advertising. Its weekly and monthly VIP cost the same as FlexTV's, $29.99 and $49.99.
No revenue figure published by MoboReels or Fuzhou Changdu was found. The figures below are third-party estimates, each with its own scope and date.
| Measure | Value | Period | Source |
|---|---|---|---|
| Monthly revenue, two versions of the app combined | more than $3M | September 2024 | Sensor Tower, as reported by TMTPost |
| Rank among Chinese short-drama apps abroad | 6th on revenue, 4th on downloads | January to October 2024 | Diandian, as reported by Baijing |
| Cumulative gross revenue since launch | about CNY 320M | to July 2025 | Diandian, via Baijing |
| Share of that revenue by country | US 40.39%, Japan 15.31%, Korea 6.26% | to July 2025 | Diandian, via Baijing |
| Rank on revenue, in-app purchases and ads | 13th, up four places, revenue +69.11% | August 2026 | Insightrackr |
DataEye describes an app that ranked among the leaders of overseas short drama through much of 2024 and has slipped to the middle of the table since 2025 (36Kr).
| Measure | Value | Date | Source |
|---|---|---|---|
| Google Play installs | 10M+ | November 2026 | Google Play |
| Google Play rating | 4.0 (722K reviews) | November 2026 | Google Play |
| US App Store rating | 4.5 (41,059 ratings) | November 2026 | App Store |
| Cumulative downloads since launch | about 27.5M | to July 2025 | Diandian, via Baijing |
| Top countries by downloads | Brazil 11.68%, Indonesia 11.21%, US 9.15% | to July 2025 | Diandian, via Baijing |
| Monthly downloads, two versions combined | more than 13M | September 2024 | Sensor Tower, via TMTPost |
The two trackers do not agree. Diandian puts the monthly peak at 2.4M downloads, in January 2024, while Sensor Tower counted more than 13M for September 2024 alone. Each figure is given here with its own source and scope.
The app also drew press attention in July 2026, when Business Insider reported that actors had found AI-made remakes of MoboReels series they had shot, released on the same app.
Changdu (HK) Technology Limited sells the app on the App Store. Fuzhou Changdu Information Technology, a Chinese company founded in 2014 that also runs the MoboReader reading app, lists MoboReels among its products.
On the US App Store, $29.99 a week or $49.99 a month for the VIP membership, plus coin packs from $9.99 to $49.99 (prices checked on 10 November 2026).
No figure published by the company was found. Sensor Tower, as reported by TMTPost, measured more than $3M in September 2024, and Insightrackr ranked MoboReels 13th on revenue in August 2026.
More than 10 million on Google Play in November 2026. Diandian estimated about 27.5 million cumulative downloads worldwide at the end of July 2025.
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