TikTok's help pages list the factors behind Creator Rewards and give no amount. The shares it states are on subscriptions and Super Fan.
The Creator Fund, launched in 2020, was a fixed pool of $1 billion, $200 million of it for US creators (Tubefilter). TikTok announced that “starting December 16, 2023, the Creativity Program will fully replace the Creator Fund in the US, UK, France, and Germany” (TikTok newsroom). On 18 March 2024 the Creativity Program left beta under the name Creator Rewards Program.
Hank Green disclosed that the fund paid him 2.5 cents per 1,000 views, according to the same Tubefilter article. When it closed the fund, TikTok estimated that creators could earn more than 20 times as much under the new program (TechCrunch).
The help page defines RPM as “the average rewards collected per 1,000 qualified views” and lists the factors it considers, including video performance, search value, the region of the creator and of the viewer, engagement, and the ad watch time of the creator's audience. A qualified view is a unique view from the For You feed lasting more than 5 seconds; paid, promoted and fraudulent views are excluded.
| Condition | Rule |
|---|---|
| Age | 18 (19 in South Korea) |
| Followers | 10,000 |
| Views | 100,000 in the last 30 days |
| Account | personal; business and political accounts excluded |
| Video | at least 1 minute, posted after joining, 1,000 qualified views before it earns |
| Excluded | ads, paid promotions, sponsored content, videos linked to a Series |
| Countries with published terms | Brazil, France, Germany, Japan, Mexico, South Korea, United Kingdom, United States |
Source: Creator Rewards eligibility, read on 10 November 2026. The country list comes from the national terms linked on the calculation page; no African country is in it.
The only figures come from creators who published their earnings. Uppbeat compiled them: “TikTok typically pays creators anywhere between $362 and $1,035 for 1 million qualified views”, an average near $807 (Uppbeat, 7 September 2026). Uppbeat does not state how many creators it compiled. Stack Influence, Digiday and other sites quote the same range: there is one measurement, quoted several times.
| Base | Reported range | Average |
|---|---|---|
| Per 1,000 qualified views | $0.36 – $1.04 | $0.80 (Uppbeat) |
| Per 1,000 total views | $0.15 – $0.85 | $0.34 |
Only qualified views earn, which is why the rate per total view is lower. On 27 January 2026, EURweb reported that American creators say their rates have fallen since early January, without a figure.
| Program | What TikTok publishes |
|---|---|
| Subscription (videos) | 70% of revenue after app store fees, plus a possible 20% bonus: up to 90% |
| Super Fan (LIVE) | fans pay $9.99 a month to raise their Fan Club level; TikTok shares 50% of its net revenue after the 15% to 30% iOS or Google fee |
| LIVE Gifts | gifts become Diamonds, exchangeable for rewards |
| TikTok One (brand deals) | flat fee, revenue share (in-feed ads only) or both |
The subscription and Super Fan terms come from Creator Academy, updated on 18 August 2026; the page does not say which countries the 70% applies to, and in October 2025 Social Media Today reported it for North America, with 50% plus a 20% bonus elsewhere. Pulse gives 50% of the revenue of an ad to the creator whose video runs before it (Business Insider, May 2022). Business Insider later reviewed the payments of 8 creators: most saw Pulse rates of $6 to $8 per 1,000 monetized views in 2022, on between 4 and 6,000 monetized views each (Business Insider). For comparison, see what YouTube pays and what Instagram pays.
No in the US, the UK, France and Germany, where the Creativity Program replaced it on 16 December 2023. That program became the Creator Rewards Program on 18 March 2024.
TikTok publishes no rate. Creators who disclosed their earnings report $0.36 to $1.04 per 1,000 qualified views, according to a compilation by Uppbeat.
Between $362 and $1,035 for 1 million qualified views in the same compilation, about $807 on average. Counted on total views, the average falls to $340.
Personal accounts aged 18 or over (19 in South Korea), with 10,000 followers and 100,000 views in the last 30 days, posting videos of at least one minute. TikTok's rewards page lists terms for Brazil, France, Germany, Japan, Mexico, South Korea, the UK and the US.
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